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OUR STORY
authentic Hawaiian grown coffees with our famous Aloha spirit
In 1989, Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii with a goal of sharing American-grown, premium Hawaiian coffee from Kauai, Oahu, Maui, Molakai, and 100% Kona coffees from Hawaii with coffee lovers everywhere. We moved to Salt Lake City, UT and opened our first Bad Ass Coffee of Hawaii store in 1995 and began franchising on the mainland.
Today, Bad Ass Coffee of Hawaii serves premium Hawaiian and other top international coffees with a kick. Bad Ass Coffee franchises don’t stop there. We also server popular blended drinks, teas, food and branded merchandise with exceptional service through our growing base of franchise stores in the U.S. and Japan.
We’re committed to sharing the warm hospitality of the Aloha Spirit with a store atmosphere that allows customers to relax, enjoy themselves and fuel their inner Bad Ass.
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OUR BRAND EVOLUTION
AND YOUR FUTURE
In 2019, Royal Aloha Coffee, LLC purchased the rights to the Bad Ass Coffee of Hawaii brand and in 2020 launched a rebranded Bad Ass Coffee experience with a new logo, packaging, store design all supported with a vision and investment for future growth and success. The opportunity to get in on this hot concept has never been better.
THE BAD ASS LEGEND
For generations, the donkeys of Kona, Hawaii could be heard bellowing as they carried precious loads of coffee beans down the steep mountains of the Big Island. The native people of Kona named these hard-working donkeys the “Bad Ass Ones” because of their reliably strong, but stubborn nature in carrying their precious cargo.
The legend of those hard-working donkeys lives on today at Bad Ass Coffee of Hawaii where we’re stubborn about our sourcing, roasting and serving quality Hawaiian coffee and doing so with the Aloha Spirit.
For generations, the donkeys of Kona, Hawaii could be heard bellowing as they carried precious loads of coffee beans down the steep mountains of the Big Island. The native people of Kona named these hard-working donkeys the “Bad Ass Ones” because of their reliably strong, but stubborn nature in carrying their precious cargo.
The legend of those hard-working donkeys lives on today at Bad Ass Coffee of Hawaii where we’re stubborn about our sourcing, roasting and serving quality Hawaiian coffee and doing so with the Aloha Spirit.
THE BAD ASS LEGEND
A BRAND NAME THAT GETS NOTICED
Attention Grabbing with a “Wink”
- Bad Ass Coffee of Hawaii
With a name like Bad Ass Coffee, it’s easy to get confused, or even forget about the little guy who inspired our name and holds a special place in Hawaiian Coffee history.
For generations, the donkeys of Kona, Hawaii could be heard bellowing as they carried heavy loads of coffee beans down the rugged mountains of the Big Island. The native people of Kona named these hard-working donkeys ‘The Bad Ass Ones’ because of their reliably strong, but stubborn nature in carrying the world’s richest coffee.
We like to think that there’s a little Bad Ass attitude in every bean we roast and every cup we brew for our customers. We’re stubborn about ensuring the highest quality of our beans and we’re dedicated to reliably making you the perfect cup every time. Bad Ass Coffee of Hawaii hand selects and roasts our own Hawaiian coffee beans and other international coffees with your perfect cup of coffee in mind.
In addition to premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves coffees, signature lattes, cold brew, popular blended espresso drinks and teas. The new food menu rolling out to stores in 2022 also serves a touch of the islands with unique delights such as our Twisted Malasada donuts and “The Bad Ass One,” a breakfast sandwich with Spam, egg, Swiss, pineapple and barbecue sauce served on KING’S HAWAIIAN® sweet bread.