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FAQ
Find AnsWers to the most common questions
Whether this is your first venture into franchising, or your first look at our Bad Ass Coffee of Hawaii opportunity, we understand and appreciate that you will have questions throughout process of ownership consideration. With that in mind, we’ve provided quick answers below to the most popular questions we’re most often asked. If you still have questions, let us know. We’d love to hear from you.
Contact us at 1-833-205-2224
Q.
How long has Bad Ass Coffee of Hawaii been in business?
A.
Bad Ass Coffee was founded on the Big Island of Hawaii in 1989 where it specialized in selling locally grown and roasted Kona Coffees in local stores on Hawaii, Maui & Oahu. The brand moved to the mainland in 1995 and began franchising in the US, US Virgin Islands and Japan.
Q.
I’ve been to a Bad Ass Coffee store before, but it didn’t look like this company. Are they different?
A.
They are the same great Hawaiian coffee brand. The Bad Ass Coffee franchise system was purchased by Royal Aloha Coffee Company in 2019 and is investing heavily in the future success of all franchisees with new branding, packaging, store design, marketing, training and operations support. It’s a new look, but with the same great tradition of spreading the Aloha Spirit for over 30 years.
Q.
What are the qualifications to own a Bad Ass Coffee of Hawaii?
A.
You must have $150,000 available in liquid assets and a minimum net worth of $600,000. We’re looking for potential partners that have a persistent entrepreneurial spirit, prior business management experience and a strong desire to be a part of a bigger ohana (family) that delivers the Aloha Spirit every day.
Q.
How much does it cost to open a Bad Ass Coffee of Hawaii franchise?
A.
The cost of opening an ideal Bad Ass Coffee of Hawaii store ranges from $304,500 – $620,000 dependent on the location in which you’re building. See Item 7 of our Franchise Disclosure Document for additional details.
Q.
How long does the franchise agreement last?
A.
The initial term of a Bad Ass Coffee of Hawaii franchise agreement is 10 years and includes an additional (optional) 10-year successor term.
Q.
What is your franchise & royalty fees?
A.
The franchise fee for your first location is $35,000. We offer discounts for multi-unit franchisees and also offer a $10,000 discount for qualifying military veterans. Once your franchise location is open and operating, each store pays a 5% royalty of net revenue and contributes a 2% royalty toward our national marketing fund.
Q.
What kind of support can I expect to open my Bad Ass Coffee store?
A.
From the day you sign your franchise agreement, you’ll gain access to the entire Bad Ass Coffee team to assist you in every step of your store opening process including:
- Site selection assistance and referrals
- Finance & insurance partnerships
- Construction project management
- Comprehensive training and store opening assistance
- Complete décor & equipment package
- Grand opening marketing planning, management & execution
- Exclusive access and franchise pricing for most of your coffee and operations supplies through Royal Aloha Enterprises, LLC
Q.
How long will it take to open a Bad Ass Coffee of Hawaii Franchise?
A.
The time required to open a Bad Ass Coffee of Hawaii franchise location is subject to many considerations including finding the right location, negotiating a purchase or lease, construction project timelines and more; however, we estimate that most new stores open in approximately 4-6 months.
Q.
What kind of training will I get?
A.
Approximately 30-45 days prior to opening your first store, we provide comprehensive training for up to 3 owners & managers in our Denver, CO training store or other designated location. We also provide a 2-day “tune up” training in your new store just prior to opening and our training team will assist you for the first few days of open business. Throughout the year, we also offer a wide range of training and development opportunities online and through various media, as well as one-on-one business consulting assistance.
Q.
How much money can I make?
A.
Every franchise location is unique. Our franchise disclosure document includes data on average store sales from the previous year. You will also have an opportunity to contact current franchisees to discuss their individual store performance and we have a comprehensive coffee shop business model to help you understand the typical store economics (rent, minimum wage, taxes, cost of goods, etc.).
Q.
I want to be a Bad Ass! What are the next steps?
A.
Complete the franchise inquiry form with some basic contact information and expect contact from our Franchise Sales team to discuss your interest and to share our “Steps to Ownership”
