William leads our financial strategy and oversight, ensuring the fiscal health and sustained success of Bad Ass Coffee of Hawaii. William’s background demonstrates remarkable expertise, including roles as Chief Financial Officer at Verdeam, a Lakewood, Colorado-based real estate investment fund, and Director of Corporate Finance at Denovo.

Chris steers the strategic direction of marketing communications, brand vision, and advertising initiatives for Bad Ass Coffee of Hawaii—with franchisees at the forefront. With a distinguished career spanning over two decades, Chris’s background features heavyweight food and beverage brands including McDonald’s, Quiznos, Frito Lay, Einstein Bros. Bagels, and more.

Ivy leads our franchise marketing strategies, championing local store initiatives and innovative promotions. Her past tenure at Tropical Smoothie Cafe is a testament to her skill in launching effective limited-time offerings, strategic brand marketing plans, and memorable grand openings. Ivy’s background extends beyond marketing; her foundation in event planning plays a crucial role in building strong community connections and nurturing customer loyalty, helping franchisees set themselves apart in a competitive coffee market.

Chris orchestrates the seamless integration of operations, fulfillment, and supply chain management, laying the foundation for the success of our franchisees. With over 20 years of experience, Chris brings a wealth of knowledge from his tenure in executive roles at premier, fast-growing restaurant chains, including Yum! Brands, Chipotle, and Noodles & Company.

Scott channels more than 18 years of coffee mastery into the heart of Bad Ass Coffee of Hawaii. With a history of guiding and growing corporate and franchise coffee establishments, including Aramark, Peaberry Coffee, and Starbucks, Scott’s expertise is unmatched. Scott ensures that our commitment to exceptional coffee and warm hospitality is consistently brought to life across all our locations.