Scott Snyder

Scott is the Chief Executive Officer and brings over 35 years as an accomplished business owner, executive, award-winning marketing strategist, and business consultant with a consistent track record of transforming early stage brands into category contenders, and re-inventing existing brands to realize new levels of success. Prior to Royal Aloha Franchise Company, Scott was a consulting CEO for Bad Ass Coffee of Hawaii. Snyder was also a founder of Xylem Digital, an international digital marketing agency that facilitated the rapid growth and expansion of nearly 40 brands in the food & beverage space including Chipotle, Jimmy Johns, Jamba Juice, Einstein Brothers, Red Robin, Jack Links, Chili’s, Church’s Chicken, Fresh Express/Chiquita, Noodles and more. Outside of coffee, Scott is an avid sailboat racer and also enjoys skiing with his wife in Colorado.

Favorite Bad Ass Coffee: Pele’s Blend – “I always recommend Pele’s because it offers such a complex flavor profile that combines the smooth finish of Kona Coffee with other bold international coffees to deliver a truly unique coffee experience.”

william brand

William is the Chief Financial Officer and has full oversight for company financials and strategy. Will served as Chief Financial Officer for Verdeam, LLC, a real estate investment fund located in Lakewood, Colorado. Prior to that, William served as Director of Finance for Denovo, a managed services and software company and was also a Manager at Charter Communications, an internet service provider located in Denver, Colorado.

Favorite Bad Ass Coffee: 100% Kona French Roast – “You just can’t beat the decadent taste of our 100% Kona!”

CONNIE alexakos

Connie is the Vice President of Franchise Operations and oversees the day-to-day performance and development of all Bad Ass Coffee of Hawaii franchisees. Connie began her role with Bad Ass Coffee over 23 years ago when the company was headquartered in Hawaii. She brings decades of retail operations, visual merchandising and development experience from prior key management positions with The Nature Company, Disney Stores, and Gymboree. When she’s not cupping the next great Bad Ass Coffee blend, she’s an avid skier and loves spending time with her grandchildren.

Favorite Bad Ass Coffee: Pele’s Blend – “It has depth with deep, dark, rich flavor that is naturally sweet without having any sugar.”

CHRIS ruszkowski

Chris is the Vice President of Marketing and oversees marketing communications, brand vision and advertising planning which includes social media and local store marketing for each of our valued Bad Ass Coffee franchise owners. Chris brings over twenty years of big brand advertising and communications knowledge to the team with experience marketing brands including Quiznos, McDonalds, Breckenridge Brewing, Einstein Bros, Zeps Epiq Sandwiches, Visa and Frito Lay. Outside of work, Chris is busy raising 4 boys with his wife outside of Denver, Colorado. On the weekends he can typically be found out on his mountain bike, a hiking trail or keeping score at the sports fields.

Favorite Bad Ass Coffee: Hawaiian Signature Blend, Volcanic Roast – “I crave a good dark coffee and the volcanic roasts are about as good and dark as it gets!”


Susan is the Vice President of Franchise Success and brings nearly 40 years of franchise restaurant operations & training experience to Bad Ass Coffee of Hawaii having spent the last 18 years with The Wendy’s Company in the roles of Franchise Market Consultant, Area Director, and Field Training Manager. Sue will oversee the day-to-day performance, training, and development of all Bad Ass Coffee of Hawaii franchisees.

Favorite Bad Ass Coffee: 100% Ka’u Full City Roast – I  love a well balanced and mellow coffee and the Ka’u is a treat anytime its available. 

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