OUR Leadership TEAM.

Our Bad Ass Coffee team not only provides years of industry expertise, 
but they live up to our brand name in every way.

Scott brings over 35 years of unparalleled expertise as a business owner, executive, and an award-winning marketing strategist. With a keen eye for transforming budding brands into market leaders and injecting new life into existing ones, Scott’s strategic prowess has elevated nearly 40 brands in the food & beverage sector, including giants like Chipotle, Jamba Juice, Jimmy Johns and more. Before stepping into the role full-time, Scott offered his expertise to Bad Ass Coffee of Hawaii as a consulting CEO and founded Xylem Digital, a powerhouse digital marketing agency.

Scott Snyder
Chief Executive Officer

Signature Sip: Pele’s Blend

William leads our financial strategy and oversight, ensuring the fiscal health and sustained success of Bad Ass Coffee of Hawaii. William’s background demonstrates remarkable expertise, including roles as Chief Financial Officer at Verdeam, a Lakewood, Colorado-based real estate investment fund, and Director of Corporate Finance at Denovo.

William Brand
Chief Financial Officer

Signature Sip: 100% Kona French Roast

Gregg is the driving force behind Bad Ass Coffee of Hawaii’s expansion with over 17 years of unparalleled expertise in franchise sales and development. Gregg’s strategic vision and proven ability to scale is showcased through his track record of growth for Wyndham Hotels, Corner Bakery Café, Smashburger, Orangetheory, and more.

Gregg Koffler
Chief Development Officer

Signature Sip: Reef Racer Iced Mana

Chris steers the strategic direction of marketing communications, brand vision, and advertising initiatives for Bad Ass Coffee of Hawaii—with franchisees at the forefront. With a distinguished career spanning over two decades, Chris’s background features heavyweight food and beverage brands including McDonald’s, Quiznos, Frito Lay, Einstein Bros. Bagels, and more.

Chris Ruszkowski
Chief Marketing Officer
Signature Sip: Our Island Estate Series Coffee

With nearly 40 years of experience in franchise restaurant operations, Susan is a titan of training and development. Her 18-year journey with The Wendy’s Company underscores her dedication and commitment to excellence, making her an invaluable ally for Bad Ass Coffee of Hawaii franchisees, equipping them with the tools and knowledge to excel and distinguish themselves in the bustling coffee landscape.

Susan Sauer
Chief Operating Officer

Signature Sip: 100% Ka’u Full City Roast

Ivy leads our franchise marketing strategies, championing local store initiatives and innovative promotions. Her past tenure at Tropical Smoothie Cafe is a testament to her skill in launching effective limited-time offerings, strategic brand marketing plans, and memorable grand openings. Ivy’s background extends beyond marketing; her foundation in event planning plays a crucial role in building strong community connections and nurturing customer loyalty, helping franchisees set themselves apart in a competitive coffee market.

Ivy Hanks
Sr. Franchise Mktg. Manager

Signature Sip: Three Waves Iced Latte

Ellie leverages her diverse background to streamline marketing initiatives and communications, ensuring our franchisees are always informed and empowered to thrive. Her journey spans from brand communications at Caribou Coffee to digital marketing, notably managing Hawaii tourism and restaurant clientele at Wahine Media in Honolulu. With firsthand experience living and working on a Kona coffee farm, Ellie is dedicated to authentic storytelling, fostering a stronger connection between our brand’s heritage and our coffeehouses.

Ellie Schwartz
Communications Manager

Signature Sip: 100% Kona Peaberry

Chris orchestrates the seamless integration of operations, fulfillment, and supply chain management, laying the foundation for the success of our franchisees. With over 20 years of experience, Chris brings a wealth of knowledge from his tenure in executive roles at premier, fast-growing restaurant chains, including Yum! Brands, Chipotle, and Noodles & Company.

Chris Webb
VP of Enterprise

Signature Sip: 100% Kona American Roast

With over 25 years in the hospitality sector, Dawne brings a wealth of experience to her role at Bad Ass Coffee of Hawaii. After starting in restaurant operations, she shifted her focus to marketing, spending two decades promoting brewpubs in Denver. Now, Dawne dedicates herself to ensuring the success of our franchise locations. Her deep experience is a guiding light for our franchisees, helping them thrive with a personal and community-focused approach.
Dawne Hostetter
Franchise Mktg. Manager

Signature Sip: Hawaiian Signature Blend

Scott channels more than 18 years of coffee mastery into the heart of Bad Ass Coffee of Hawaii. With a history of guiding and growing corporate and franchise coffee establishments, including Aramark, Peaberry Coffee, and Starbucks, Scott’s expertise is unmatched. Scott ensures that our commitment to exceptional coffee and warm hospitality is consistently brought to life across all our locations.

Scott MacDonald
Director of Operations

Signature Sip: 100% Kauai