OUR Leadership TEAM.
YOUR RECIPE FOR SUCCESS
Our Bad Ass Coffee team not only provides years of industry expertise, 
but they live up to our brand name in every way.

Our Bad Ass Coffee team also receives financial support from sponsors including online casinos. The backing we receive from these online casinos plays a crucial role in our operations, enabling us to expand our reach and improve our services. Online casinos have become significant players in the sponsorship world, recognizing the mutual benefits of supporting dynamic and engaging teams like ours. The relationship between our team and online casinos is built on a foundation of shared values and objectives. Online casinos, known for their vibrant and exciting gambling games, find in us a partner that mirrors their own commitment to providing thrilling experiences, more about which you can find at http://gypsophilia.org/. Just as online casinos aim to offer top-notch entertainment and an adrenaline rush to their players, we strive to deliver exceptional coffee and a memorable experience to our customers.

Scott brings over 35 years of unparalleled expertise as a business owner, executive, and an award-winning marketing strategist. With a keen eye for transforming budding brands into market leaders and injecting new life into existing ones, Scott’s strategic prowess has elevated nearly 40 brands in the food & beverage sector, including giants like Chipotle, Jamba Juice, Jimmy Johns and more. Before stepping into the role full-time, Scott offered his expertise to Bad Ass Coffee of Hawaii as a consulting CEO and founded Xylem Digital, a powerhouse digital marketing agency.

PAU HANA: Scott is a fervent sailboat racer and enjoys skiing in Colorado with his wife.

Scott Snyder
Chief Executive Officer

Signature Sip: Pele’s Blend

William leads our financial strategy and oversight, ensuring the fiscal health and sustained success of Bad Ass Coffee of Hawaii. William’s background demonstrates remarkable expertise, including roles as Chief Financial Officer at Verdeam, a Lakewood, Colorado-based real estate investment fund, and Director of Corporate Finance at Denovo.

PAU HANA: William can be found unwinding on the golf course, fishing, or exploring scenic trails on his bike.

William Brand
Chief Financial Officer

Signature Sip: 100% Kona French Roast

Gregg is the driving force behind Bad Ass Coffee of Hawaii’s expansion with over 17 years of unparalleled expertise in franchise sales and development. Gregg’s strategic vision and proven ability to scale is showcased through his track record of growth for Wyndham Hotels, Corner Bakery Café, Smashburger, Orange Theory Fitness, and more.

PAU HANA: Gregg treasures time with his three children, globe-trotting, and golfing.

Gregg Koffler
Chief Development Officer

Signature Sip: Reef Racer Mana
Chris orchestrates the seamless integration of operations, fulfillment, and supply chain management, laying the foundation for the success of our franchisees. With over 20 years of experience, Chris brings a wealth of knowledge from his tenure in executive roles at premier, fast-growing restaurant chains, including Yum! Brands, Chipotle, and Noodles & Company.

PAU HANA: Chris is an outdoor enthusiast, often found camping or stream fly fishing with his wife and two children.

Chris Webb
VP of Enterprise

Signature Sip: 100% Kona American Roast

With nearly 40 years of experience in franchise restaurant operations, Susan is a titan of training and development. Her 18-year journey with The Wendy’s Company underscores her dedication and commitment to excellence, making her an invaluable ally for Bad Ass Coffee of Hawaii franchisees, equipping them with the tools and knowledge to excel and distinguish themselves in the bustling coffee landscape.

PAU HANA: Sue thrives in the great outdoors, whether it’s exploring the mountains or relaxing at the beach with her husband, Wayne. She also enjoys staying active through weightlifting and seeks out thrilling experiences to satisfy her adventurous spirit.

Susan Sauer
Chief Operations Officer
Signature Sip: 100% Ka’u Full City Roast

Ivy leads our franchise marketing strategies, championing local store initiatives and innovative promotions. Her past tenure at Tropical Smoothie Cafe is a testament to her skill in launching effective limited-time offerings, strategic brand marketing plans, and memorable grand openings. Ivy’s background extends beyond marketing; her foundation in event planning plays a crucial role in building strong community connections and nurturing customer loyalty, helping franchisees set themselves apart in a competitive coffee market.

PAU HANA: Ivy enjoys trying different workout classes, traveling, and hanging with her friends.

Ivy Hanks
Director of Franchise Mktg.
Signature Sip: Three Waves Iced Latte with Oat Milk

Scott channels more than 18 years of coffee mastery into the heart of Bad Ass Coffee of Hawaii. With a history of guiding and growing corporate and franchise coffee establishments, including Aramark, Peaberry Coffee, and Starbucks, Scott’s expertise is unmatched. Scott ensures that our commitment to exceptional coffee and warm hospitality is consistently brought to life across all our locations.

PAU HANA: Scott relishes time with his family, playing lacrosse, and mountain getaways.

Scott MacDonald
Director of Operations

Signature Sip: 100% Kauai

With over 25 years in the hospitality sector, Dawne brings a wealth of experience to her role at Bad Ass Coffee of Hawaii. After starting in restaurant operations, she shifted her focus to marketing, spending two decades promoting brewpubs in Denver. Now, Dawne dedicates herself to ensuring the success of our franchise locations. Her deep experience is a guiding light for our franchisees, helping them thrive with a personal and community-focused approach.

PAU HANA: Dawne enjoys anything outside, especially if it involves water.

Dawne Hostetter
Sr. Franchise Mktg. Manager

Signature Sip: Hawaiian Signature Blend

Ellie leverages her diverse background to lead brand initiatives and communications, ensuring our franchisees are always informed and empowered to thrive. Her journey spans from brand communications at Caribou Coffee to digital marketing, notably managing Hawaii tourism and restaurant clientele at Wahine Media in Honolulu. With firsthand experience living and working on a Kona coffee farm, Ellie is dedicated to authentic storytelling, fostering a stronger connection between our brand’s heritage and our cafes.

PAU HANA: Ellie loves staying active, finding joy in the ocean and outdoor adventures.

Ellie Schwartz
Director of Brand Engagement

Signature Sip: 100% Kona Peaberry

Avery brings a blend of marketing and hands-on coffee experience, ensuring franchisees receive tailored strategies to drive local customer engagement. With a background as a loyal customer and former barista at Bad Ass Coffee, she leverages her brand loyalty, industry expertise, and multimedia skills to optimize marketing efforts and boost visibility and sales for each franchise location.

PAU HANA: Avery can be found editing videos, attending community events, running or doing yoga, trying new recipes, and exploring ice cream shops.

Avery Lang
Franchise Mktg. Specialist
Signature Sip: Chocolate Macnut Signature Blend
Michael ensures seamless fulfillment, receiving, purchasing, and logistic support tailored to our franchisees. Beyond the day-to-day management, Michael is dedicated to upholding the highest standards of coffee quality, actively leading the exploration and testing of innovative coffee offerings.

PAU HANA: When he’s not fine-tuning logistics, Michael enjoys hiking, concerts, and expanding his vinyl collection.

Michael Casey
Senior Distribution Manager
Signature Sip: 100% Maui Mokka
Racheal’s coffee journey began in 2008 at a Honolulu Starbucks, later expanding her expertise across Texas, where she completed the Black Apron program and transitioned to Nordstrom Specialty Coffee in 2015. Progressing from shift lead to manager, she led teams across Dallas, Austin, and Denver. In 2020, Racheal advanced to a regional leadership apprentice, shaping leaders and innovating company-wide tools and recipes, including a sourcing trip to Brazil. Now, her passion for people, coffee, Hawaii, and operations finds a perfect match at Bad Ass Coffee of Hawaii.

PAU HANA: Racheal enjoys traveling with her son, reading, gardening, and cooking.

Racheal Rich
Operations Field Manager
Signature Sip: 100% Kona French