Whether you’re new to franchising or just new to Bad Ass Coffee of Hawaii, we’re here to answer all your questions throughout this process.

How long has Bad Ass Coffee been in business?

Bad Ass Coffee was founded on the Big Island of Hawaii in 1989 where we introduced a new coffee experience and specialized in the coffee of Kona. In 1995 we moved to the mainland and began franchising in the U.S., U.S. Virgin Islands and Japan.

I’ve been to a Bad Ass Coffee store before, but it didn’t look like this company. Are they different?

They are the same great Hawaiian coffee brand. In 2019, the Bad Ass Coffee franchise was purchased by Royal Aloha Coffee Company, LLC and since then we have been investing heavily in the future success of all franchisees with new branding, packaging, store design, marketing, training and operations support. We have a new look, but it’s the same brand that’s been sharing the Aloha Spirit for over 30 years.

What are the qualifications to own a Bad Ass Coffee of Hawaii?

You must have $500,000 available in liquid assets and a minimum net worth of $1,500,000. We’re looking for operators to join our ‘ohana who have business management experience, a passion for a premium cup of coffee and are ready to share the Aloha Spirit to their community.

How much does it cost to open a Bad Ass Coffee franchise?

The cost of opening an ideal Bad Ass Coffee of Hawaii store ranges from $452,200 – $920,500, depending on the location you are building. Item 7 in our Franchise Disclosure Document (FDD) provides additional details.  

How long does the franchise agreement last?
The initial term of a Bad Ass Coffee of Hawaii franchise agreement is 10 years and includes an optional 10-year successor term. 

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What are your monthly fees?

Our monthly royalty fees are 5% of net revenue and a 2% contribution to the national marketing ad fund. 

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What kind of support can I expect when opening my Bad Ass Coffee store?

From the day you sign your franchise agreement, you’ll gain access to the entire Bad Ass Coffee ‘ohana to assist you in every step of your store opening process 

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How long does it take to open a Bad Ass Coffee of Hawaii franchise?

Each Bad Ass Coffee location will differ, but our team works to be as efficient as possible. The timeline is approximately 6-12 months.  

What kind of training will I get?

Your success is our success, so we provide an in-depth training approximately 30-45 days ahead of opening. In addition, we provide an in-store tune up 2 days ahead of your grand opening to ensure everything runs smoothly.

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What can I expect in terms of revenue?

Every location is unique, but our Average Revenue per Restaurant is $1,358,656* 

*Source: Bad Ass Coffee of Hawaii 2023 Franchise Disclosure Document (FDD), Item 19 top quartile

I’m ready to become a Bad Ass! What are the next steps?
First, complete the franchise inquiry form with some contact information. From there, our team will reach out and your journey to becoming a Bad Ass officially begins. 

Our Bad Ass Coffee team also receives financial support from sponsors, which include bookmakers, so that we can provide the best services and franchise terms and conditions possible. The involvement of bookmakers in our sponsorship network has been a game-changer, allowing us to enhance our offerings and create a more robust and attractive franchise model. The financial backing from bookmakers has enabled us to invest in high-quality equipment, source premium coffee beans, and implement advanced training programs for our staff. Bookmakers, known for their expertise in sports betting and gaming, have found a valuable partnership with us. Their investment is not just a financial transaction but a strategic alliance that benefits both parties. For bookmakers, sponsoring our team and franchise network provides them with a platform to reach a broader audience. Coffee shops are social hubs where people gather, making them ideal venues for promoting bookmakers’ services, which you can read more about at This mutually beneficial relationship helps us grow our brand while offering bookmakers increased visibility and customer engagement.

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Give us a call – 1-833-205-2224


Ready to join a franchise with incredible brand recognition and customer loyalty? Become part of our ‘ohana and fill out the form below.