Bad Ass Coffee of Hawaii Franchise Launches Bold, New Store Design in Salt Lake City

Rising coffee shop franchise brings Aloha spirit to Utah with the opening of a newly rebranded location

Bad Ass Coffee of Hawaii is on the move. Under the visionary new leadership of Royal Aloha Coffee Company (RACC), Bad Ass Coffee of Hawaii recently unveiled its bold, new, badass look with the opening of a newly rebranded location nearby Salt Lake City, Utah.

The new store reflects what’s so compelling about the Bad Ass Coffee of Hawaii brand as soon as you walk in. Now, our guests in Salt Lake City can sip their premium Hawaiian coffee and wide array of speciality drinks in an authentic Hawaiian atmosphere that’s fresh, cool and inviting. 

The new branding, logo, packaging and chic in-store design is bolstered by RACC’s improvements to the business model itself. Designed to maximize profitability and fuel growth, RACC also invested significantly in training and ongoing support to help make Bad Ass Coffee of Hawaii easier to own and scale than ever before.

The new rebranding is a commitment to Bad Ass Coffee of Hawaii’s strong Hawaiian roots, and is intended to reintroduce the brand to entrepreneurs who are seeking a fun, dynamic business that’s capable of becoming a central part of their communities.

“There’s an enduring love and consumer connection with this brand that has extended far beyond its current locations, and that’s very exciting,” says Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “We’re committed to growing this brand by sharing the warm Hawaiian hospitality and culture of the Aloha Spirit in our stores and by selling American-grown Hawaiian coffees and other premium international blends to coffee lovers everywhere in an environment where you can relax, be yourself and fuel your inner badass.”

While this is the first of the rebranding efforts, many more are planned for the months to come – and franchise development efforts have begun in earnest. We’re actively seeking passionate entrepreneurs to bring the Aloha Spirit to their communities, and with wide-open growth potential in prime markets, there’s never been a better time to invest in a Bad Ass Coffee of Hawaii franchise.

“We have aggressive growth plans to expand our franchise network on the mainland and to re-establish a strong presence in Hawaii,” Snyder says. “We are also pursuing multi-channel growth of our brand through grocery, hospitality and online sales channels.”

Click here to learn more about our newly rebranded store.

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